Click energy is the new-kid-on-the-block for energy supply in Victoria and Queensland. They are different from the usual suppliers because they do everything online, therefore the target market is someone who is computer and internest savvy.
The final logo mark is bold and eye-catching, especially when viewed online. The energetic look and feel of the collateral was designed to match the business and its ethos. While working at Yoke I was responsible for designing a wide selection of communications and marketing material, including a new website from initial briefing right through to delivery. This project was completed while working at Yoke.
JB Were invitation for Masters Golf Tournament held in Melbourne 2009. The brief for this invitation was for a high-end luxurious invitation to match the prestigious event. The final product featured a silver foil ove the golf ball to add dimension and it was printed on Rives paper stock from KW Doggett, one of my favourite stocks.
This project was completed at Yoke.
Penrite Oil company, t-shirt graphics. Penrite Oil is a house-hold name amongst motor enthusiast, yet not many knew the history behind the name or that it’s an Australian company. I designed some merchandise graphics for t-shirt to help emphasis these two important factors. The brief was to focus on vintage inspired graphics, fonts and messages using the Penrite colour palette. These t-shirts will hopefully start a new line of merchandise for the company to sell at race meets and car carnivals. This project was completed as a freelance contact.
A local Melbourne real estate agent, focusing on high-end boutique property along St Kilda Road and surrounding area. The new brand re-fresh had to reflect this high-end market. The final mark was designed to be classic, stylish and elegant. And when coupled with modern black and white photography the result is a brand which is different from anything else in the industry. This project was completed while working at Struck&Spink.
Cornelius are a gourmet food importer and supplier. They provide products ranging from ice-creams to pastries and beyond. The client didn’t want the final logo mark to limit the range of products they may source in the future, so a typographic mark was the solution. The mark was designed to look almost editable with a ‘juicy’ style in typography. This project was completed while working at Struck&Spink.
Maroondah Alive is a concept for a new aquatic and leisure center in the outer suburbs of Melbourne. The consortium of centers would compose of swimming pools, gyms and indoor and outdoor sports centers. The mark was for concept work only and was designed to appeal to a wide range of audiences. It is a fun, bright and energetic design that can be adapted to a different activity to each centre. This project was completed while working at Struck&Spink (Concept work only – for Pitch).
7 Red Chairs is a small start-up company for a Melbourne photographer. The client wanted a logo mark that is strong and bold, but can easily be applied as a watermark over photos when required. The final mark is a strong typographic solution which has been hand-crafted for the project and can be used in positive or negative form. This project was completed as a freelance contract.
Red Roos is a wine label specialising in exporting high end wines overseas. The final brand is textural and moody to match the emotive association to drinking wine. This project was completed while working at Yoke.
Ellis Benson is a personalised stationery and gift retailer, with online store. All the products have been designed to enforce the tag line ‘Live life beautifully’. I was involved in the project from the initial briefing for branding design and collateral roll-out, and I’m still working with the client today. Together with the client I have helped to create and design new products for the range, and got the opportunity to ‘cut my teeth’ on product photography and styling.
This project was initially worked on at Yoke, and completed as a freelance contract.
Seasons Bistro is a new restaurant within a gaming facility in Preston called Summerhill. The new menu had an American dinner theme and the client wanted this reflected in the branding. I designed and developed this mark from inital briefing right through to project completion. The typographic mark has been hand crafted to add personality and a unique quality which is welcoming and non-gender specific.
This project was completed while working at Struck&Spink
Bayside City Council Annual Report 2011-12. The client wanted the design of their annual report to demonstrate the idea of reflecting on the previous achievements and looking towards the future. I was responsible for designing a concept layout around this theme, typesetting the final content including financial tables and chart, finished art and final file preparation. This project was completed while working at Struck&Spink.
Designing wedding invitations can be stressful – add the fact that the bride (me) is a designer and the groom is a printer and expectations were high! I wanted to create invitations that not only informed guests about the upcoming event but also told our story and showed our personality. As a result I designed 4 individual cards; one with the basic information (where, when, how), the second with accommodation details for interstate guests, the third with gift registry information and the final was a little info-graphic explaining how we meet and how the proposal happened. This style was carried through to the program and even decorations on the day.